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1/ST CONTENT renews exclusive long-term global distribution deal with Breeders’ Cup; bolsters position as racing leader for the Americas
1/ST
Wednesday, May 29, 2024

1/ST CONTENT renews exclusive long-term global distribution deal with Breeders’ Cup; bolsters position as racing leader for the Americas

1/ST CONTENT, the leading provider of premium content for North American horse racing, has reached exclusive new deal terms for its ongoing three-year contract option with Breeders’ Cup Limited, strengthening both parties’ progressive partnership around content rights, data, fixed-odds, and signals for the ultimate festival of global Thoroughbred racing.

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WHY THE PEGASUS CUP IS FLORIDA’S GREATEST HORSE RACE
1/ST
Tuesday, May 14, 2024

WHY THE PEGASUS CUP IS FLORIDA’S GREATEST HORSE RACE

“Well, our efforts to engage young people are about curating an experience that we feel is compelling and relevant to what they would like to do. So we combine fashion, music, all forms of entertainment, hospitality, and we partner with the best in each jurisdiction to curate this experience. And that’s what Pegasus is.”

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WYOMING’S COWBOY RACING ANNOUNCES PARTNERSHIP WITH 1/ST
1/ST
Monday, May 6, 2024

WYOMING’S COWBOY RACING ANNOUNCES PARTNERSHIP WITH 1/ST

Cowboy Racing is pleased to announce a partnership with 1/ST, leveraging its world-class experience in racing and gaming operations to support the establishment of a state-of-the-art horse racing venue and off-track betting (OTB) and historical horse racing (HHR) locations in Wyoming.

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