1/ST announces the expansion of its partnership with NBC Sports to broadcast the 1/ST RACING TOUR on NBC, CNBC and Peacock. The 1/ST RACING TOUR is a series of connected coast-to-coast races that kicked off with the record-setting 2023 Pegasus World Cup, on Saturday, January 28.
Premier Turf Club, LLC, a wholly owned subsidiary of PointsBet USA Inc., today announced a partnership agreement with 1/ST TECHNOLOGY, a business division of The Stronach Group (“TSG”), North America’s dominant Thoroughbred horse racing company.
Belinda Stronach, Chairwoman, Chief Executive Officer and President of The Stronach Group and 1/ST introduced today 1/ST RACING & GAMING, an enhanced division of the company that will position the core Thoroughbred horse racing business to fully capitalize on the future of sports wagering and gaming.
NCMS Acquires Equity Position in TSG Global Wagering Solutions, LLC
1/ST CONTENT, the leading global provider of premium content for North American horse racing, and NYRA Content Management Solutions (NCMS), a subsidiary of the New York Racing Association, Inc. (NYRA), today announced a 10-year partnership agreement that will dramatically expand the availability of North American horse racing content throughout international markets.
Belinda Stronach, Chairman, CEO & President of 1/ST, owner of the prestigious Preakness Stakes, speaks about her leadership and vision to transform this nearly 150-year-old sporting entertainment to attract and thrive with the next generation.
The Preakness on Wednesday became the first horse racing event to put up for auction digital souvenirs known as nonfungible tokens, or NFTs. Making available 17 items ranging from full race videos to the trophy and a special Preakness horse for the digital racing game Zed Run is another way officials hope to market an old sport to a younger audience.